whiskey drinkers demographics

In both cases, they were more likely to be male. — This statistic shows the share of Americans who drank whiskey/scotch/bourbon in the past 3 months in 2018, by age. In both cases, they were more likely to be male. We also found that whiskey drinking conversation saw its largest volumes on Friday, followed by Saturday. If the markets that are above 1/3 but below 1/2 got to 50-50, that’s another 540,000 every 30 days. Based on our findings on the demographic profile of active lifestyle drinkers in the US who drink socially on a regular basis, these individuals are predominantly men, ages 25-34, have an income of over $125,000, and have an advanced education degree. They're also very common, occurring in 10-15 percent of the adult population. There are a lot of different types of whisky drinkers in the world, and observing them can be one of the most interesting activities ever. Using our new tool, Audiences Jack Daniel’s prides itself on its (albeit controversial Women on a whiskey river We have a huge female demographic too; women are drinking a lot more whiskey. We analyzed UK-based whiskey conversation Diageo Toasts Increase in Women Whiskey Drinkers ... across both the male and female demographic. use of cookies Americans drink less than half a bottle of Scotch per person per year; the French drink two and half. 36 bottles (70cl @40% ABV) of Scotch Whisky are shipped from Scotland to 166 markets around the world each second (down from 42 bottles per second in 2019), totalling over 1.14bn every year. American Bourbon Drinkers Demographics. Whisky as a whole has done a fine job of shrugging off its stereotype as an older man’s drink (the gains seen on Bourbon (5% according to Discus) and Irish whiskey (16%) in the US over the past few years are in some part testament to this), but single malt Scotch, as arguably the most aspirational whisky in the world, still has some way to go, despite growth of 7% to 1.46m nine-litre cases last year. These brands offer attractive price points and are gateways to introduce drinkers to Irish whiskey.  across social media between December 2015 and June 2016 to see what insights we could find in the whiskey conversation. I would imagine this stems from the female knack for identifying and creating flavors." If you work in the spirits industry or for a restaurant chain and would like to purchase our full report on consumer interest for whiskey that dissects the data much further, email us at sales@uncorkd.biz. A deep dive into the slightly tipsy social data can unravel interesting insights that can be capitalized on by smart marketers in the whiskey industry. and EU Referendum day were key times to talk about whiskey drinking in the period we measured. NPR notes that two decades ago, about 15% of whiskey drinkers were women, but by 2014, their share had grown to as much as 37% of the total. If you work in the spirits industry or for a restaurant chain and would like to purchase our full report on consumer interest for whiskey that dissects the data much further, email us at sales@uncorkd.biz. How connected is your organization to its customers? Things get more interesting when you look at what they actually tweet about.  the team were able to identify whiskey enthusiasts (people with whiskey in their bios) and general whiskey drinkers, who had talked about whiskey over the previous six months. . We have all observed drinkers at some point in our lives, whether it’s at a … The whiskey category attracts a diverse group of consumers with a … “I started drinking single -malt scotch in the mid-’90s and it was a huge bargain compared to what it is now,” said attorney Steve Ury, who blogs about whiskey at recenteats.blogspot.com. In 2019, whiskey sales volumein the United States amounted to over 69 million 9 liter cases and in the U.S. spirit industry, sales volume of whiskey is second only to that of vodka. The Czech Republic and France consumed an average of 39.3 handles of vodka each per person, and while Russia was among the top five countries for alcohol consumption, it consumed a little over 38 handles of vodka on average. What are the demographics of the average whiskey drinker? Today, a Google search for whiskey drinker demographics yields plenty of results, with a substantial amount of content related to the changing face of the average whiskey drinker. Even after the booze ban was lifted in 1933, distilleries were fearful of targeting women because pamphlets from anti-alcohol campaigners had associated whiskey-drinking women with prostitution, Minnick said. If you’re an existing customer and you want to know more, your account manager will be happy to help. The hollow was purchased for $2,148 by the then Master Distiller, and its water would be a key ingredient in every bottle Click Here To Login. From whiskey types to key whiskey-related occasions and the differences between enthusiasts and standard drinkers, our analysis of personal conversations surrounding whiskey (excluding RTs and news items) goes into the online interests and behaviours of British whiskey fans. In the last several years there has been a resurgent in whiskey-based cocktails in America. My Palm Beach Post talks about the trends in the … of whiskey the distillery produced. Hoity-toity scotch drinkers had a lifelong affiliation with their beloved brand of single malt. Taking the broad, “at least several times a year” view, craft drinkers are 31.5% female and 68.5% male in 2018 (source: Nielsen Harris on Demand). Whiskey has a traditionally masculine identity rooted in the temperance movement that ushered in the 13-year era of alcohol prohibition nearly a century ago. These are the most popular ways people talked about their whiskey online in the period we searched for. We also found that people who like a whiskey really  150 years ago the very first registered distillery in the US was established, opening next to Lynchburg’s greatest natural resource: the crisp, cool, mineral-rich Cave Spring Hollow. However, in per capita terms, the Aussies just beat us out, drinking .661 liters of bourbon and other American whiskey for every .653 we drink. The data definitely suggests a political divide between the two sets of authors. However, because whiskey affects different people in different ways, Harvard University found that for a 30-year-old, the risks outweigh the benefits. Gender and Craft Drinker Demographics. While Christmas and Burns Night are fairly predictable whiskey drinking occasions, the EU Referendum conversation was focused both on the consumption of whiskey and the effects of Brexit on the industry Types Of Whisky Drinkers Types of whisky drinkers: Which type are you? The United States isn’t too far behind, at 120 million bottles a year. However, uisce beatha is still what the drink connoisseurs fancy neat, and as the world’s thirst for Irish whiskey grows, many consumers in Ireland have renewed their appreciation for bottles old and new as well as for good Bourbon, Scotch and other world whiskeys.Enjoying the nuances of serious, authentic rum is a reasonable progression for a person who loves to savour well crafted spirits. American Bourbon Drinkers Demographics June 19, 2012 Infographix Directory Since 1964, bourbon whiskey has been labeled “a distinctive product of the United States”. We crunched the data to see who drinks the most Bourbon. Looking at gender-categorized tweeters within those panels, we found 21,040 whiskey enthusiasts and 39,031 standard whiskey drinkers. was, but he’d probably be pleased to know that “bottle of Jack Daniels” is a very popular term on social media around Christmas thousands of miles from where the story began. Talking about “needing” a whiskey is far more common than “wanting” a whiskey or it being an appropriate time for a whiskey. The general whiskey drinkers discussed Christmas and were more likely to share competitions, suggesting competition-based and seasonal marketing campaigns could be successful amongst the group. Whiskey related conversation definitely peaked in times that were important to the UK and Scotland. Feeling festive and with the help of Brandwatch’s fantastic Research Services experts, the React team took a dive into the data surrounding whiskey (and “whisky”) drinkers to see what can be learned about those who are fond of a tipple across the pond in Britain. All sales are solicited, offered, accepted, made and delivered by licensed parties or retailers who receive all orders. In the last several years there has been a resurgent in whiskey-based cocktails in America. It’s definitely a drink that goes down best late into the evening, according to social media. Today, a Google search for whiskey drinker demographics yields plenty of results, with a substantial amount of content related to the changing face of the average whiskey drinker. We use cookies to improve your experience and give you personalized content. Jack Daniel may not have known what a tweet 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ 2013 OECD statistics. All Rights Reserved. By using our site you agree to our All Rights Reserved. Research from Beam Suntory shows 37% of US whiskey drinkers are women. They make up 27% of whiskey sales in the US according to latest Nielsen Research. ) history, but today’s liquor market finds itself in a much different place to when Mr Daniel purchased Cave Spring Hollow. These brands offer attractive price points and are gateways to introduce drinkers to Irish whiskey. The following types of data were collected to help make an informed decision before moving into either market:Secondary Data - demographics, psychographics, values and lifestyles of people in the Philadelphia and D.C. areas VALS Type ProfilesIndustry ArticlesU.S. Look at the current demographics of whiskey drinkers and you can see the future. Next, let’s look at gender. This statistic shows the share of Americans who drank whiskey/scotch/bourbon in the past 3 months in 2018, by age. I Agree. Subscribe to keep your finger on the world’s pulse. And as the whisky market … Bar Business Magazine is the premier publicaton, in print and online, for owners and operators in the nightlife and hospitality industry. Do you agree to our cookie policy? The versatile actor was famed for a series of drink-fuelled hellraising antics off-screen. We have plenty more. 25, with an average of 29 handles of vodka consumed per person. Famous whisky drinkers 22 August 2019 Rip Torn. Not long ago, the world of whiskey was about as changeable and trend-conscious as an elderly deacon. The team took a look at the ways British people like to enjoy whiskey most. Whiskey drinkers also reportedly absorb more antioxidants than red wine drinkers, which can help protect against coronary heart disease (via BBC News). Actually, there is no “average whiskey drinker” these days, as it’s appealing to a wide swath of the population, including women and millennials. If you’re an existing customer and you want to know more, your account manager will be happy to help. Famous whisky drinkers 12 June 2019 Jessica Jones. Already Have An Account? Today, a Google search for whiskey drinker demographics yields plenty of results, with a substantial amount of content related to the changing face of the average whiskey drinker. My Palm Beach Post talks about the trends in the brown spirits category, and how it’s not going anywhere. Whiskey drinkers also reportedly absorb more antioxidants than red wine drinkers, which can help protect against coronary heart disease (via BBC News). You’re probably familiar with the original owner; his name was Jack Daniel However, because whiskey affects different people in different ways, Harvard University found that … But per capita consumption looks quite different. Whiskey drinkers, in particular, may reap the most benefits. According to the Distilled Spirits Council these were the top 25 export markets for bourbon in 2018! Please note, this data is from Twitter only. This is highlighted by stats that show 12.4% and 12.5% UK cocktail drinkers typically drink Ameri-can whiskey and Irish whiskey respectively in cocktails out of home (CGA Mixed Drink Report, September 2017), compared with 12.6% who drink blended whiskey and 10.8% who drink malt. Things get more interesting when you look at what they actually tweet about. The Brandwatch React team dives into some slightly tipsy social data on whiskey drinkers to see what insights can be found. Source: Roy Morgan Single Source (Australia), Oct 2008 to Sept 2009 and Oct 2012 to Sept 2013, average sample size n=1,948 Whisky Drinkers 18+. The recognition is the highest honour awarded by Whisky Magazine, the world’s leading publication about whiskey, and is … What are the demographics of the average whiskey drinker? If you’re a whiskey brand looking to sponsor some ads on social, paying attention to the times your British audience is online is a very good idea. That’s pretty much the same as monthly, … Adapt and win with Consumer Research, our new digital consumer intelligence platform. No Longer Your Grandfather's Drink. . Facts & Figures. Introducing: The Digital Consumer Intelligence Maturity Model, We analyzed UK-based whiskey conversation. As we’ve seen, there’s far more to the conversation than surface-level mention spikes. Actually, there is no “average whiskey drinker” these days, as it’s appealing to a wide swath of the population, including women and millennials. What women like about whiskey is pretty much no different from what a guy likes about whiskey.” Fullerton adds that “What I find really interesting in the is that a lot more younger people are coming into the category, the average age demographic was 45-50+ years and male-only. The table below lists OECD countries by the annual consumption of pure alcohol in litres, per person, aged 15 years old and over, as published in the 2013 OECD Health Data. All our latest data stories and insights straight to your inbox, Copyright © 2021 Brandwatch. between December 2015 and June 2016 to see what insights we could find in the whiskey conversation. The enthusiasts were also more likely to discuss the leave campaign while the general whiskey drinkers were more likely to discuss remaining. Bourbon was for Southerners. Marvel’s hard-drinking noir hero shot to fame in … Despite it’s American roots, Jack Daniel’s is one of the key parts of the conversation. Note that the methodology to convert alcoholic drinks to pure alcohol may differ across countries. From whiskey types to key whiskey-related occasions and the differences between enthusiasts and standard drinkers, our analysis of personal conversations surrounding whiskey (excluding RTs and news items) goes into the online interests and behaviours of British whiskey fans. Asians drank Suntory. Weekly Craft Spirit Stories & Insider Offers. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. We have a huge female demographic too; women are drinking a lot more whiskey. Of their tweets were quite different, Church Street, Brighton, BN1 1UJ Company number: 754 750.... All sales are solicited, offered, accepted, made and delivered by licensed parties or retailers who receive orders... Eu Referendum day were key times to talk about whiskey most spike in conversation EU. The average whiskey drinker different ways, Harvard University found that whiskey drinking conversation saw Its largest on... 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