nike slogans over the years

9,000 fans for a school with 800 students. “If they talk about the greatest team in the history of a sport, ensure it’s your team.”, 22. Since the 1980’s, Nike’s ad campaigns — Nike quotes, slogans, and commercials — have focused on motivating consumers to push the limits physically and strive for personal victories. Impossible is temporary.”, 76. 21 of 21. Rest and relax. The sound made when you blow by somebody.”, “Running. Nike Biography Founded in 1964, Nike has grown to become one of the leading manufacturers of sports apparel, footwear, and equipment worldwide, earning over 24 billion dollars in 2014 alone. And you don’t have to listen.”, 57. But this is not the time to dwell on how far you’ve come.”, 16. It’s time to bring your best then better it. In the 90s, for example, Nike published a series of ads promoting the new air max line. “What you do is up to you. Your email address will not be published. “If we face our fears, it means we are pointed in the right direction. Year: … “Sometimes greatness is about overcoming insurmountable adversity. Team first. Since the 1980’s, Nike’s ad campaigns — Nike quotes, slogans, and commercials — have focused on motivating consumers to push the limits physically and strive for personal victories. “You don’t get it by staring, you don’t get it by wishing, you don’t get it by drooling, you don’t get it by hoping, you don’t get it easy. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. Impossible is temporary.”, “Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars. Scoring against us tastes sweeter. The year was 1985. Smile. These Nike quotes, slogans, and commercials inspire many people around the world to strive to be the best both on and off the playing field. Impossible is not a fact. “Don’t run away from challenges. In 2012, Nike broke new ground when it introduced its revolutionary Flyknit technology. hello, world! Focus on fitness. You choose.”, “You’re only one workout away from a good mood.”, “Set goals. Some people tell themselves.”, 21. JUST DO IT.”, 55. Love yourself. The brand has utilized celebrity endorsements in many of its campaigns as well as motivational slogans to encourage the public to become more physically active. Throughout its 50-year history, Nike has made waves with its cutting-edge advertisements. Because the easy way will always be there ready to wash you away.”, 18. His customized Nike brand called “Air Jordan” inspired numerous young people to both play basketball and praise the brand for the rest of their lives. For years Nike has taken the route of very plain ads, making the shoe the most exciting thing on the page. No excuses.”, “There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. The truth is, greatness is for us all. “The only time you must not fail is the last time you try.”, 59. “If people say your dreams are crazy, if they laugh at what you think you can do, good. Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Nike has done it again. “Willpower knows no obstacles. I have “There is NO Finish Line” painted on my running shirt. For years it’s helped sell sneakers and evoked a sense of athletic excellence, and now, it’s a political slogan too. Feel free to leave a comment about your favorite Nike quotes and how they inspire you! Neither can be mastered, but both can be influenced. Find your greatness.”, “Willpower knows no obstacles. She holds a BBA in Marketing from the University of Texas and has written online for over five years. The feeling inside when you lay someone out. This is not about lowering expectations; it’s about raising them for every last one of us. “Greatness is not in one special place. On the track, on the field, in the gym. “It is not the biggest stadium in the world, not the biggest players either. “Set goals. Tell yourself you can do this.”, 66. Seems like there is … “Don’t picture yourself wearing O.B. The night before Nike’s first big campaign launched, advertising firm Wieden + Kennedy founder Dan Wieden penned that phrase based on convict Gary Gilmore’s famous statement, “Let’s do it.” (5) 11 years She proved it true by running Boston 40 years later only 30 minutes slower than when she won. They've turned heads, they've shown their brand mentality and they have got people talking about them. “You don’t need an official code, an official net, or official uniforms to be officially great.”, 38. “Don’t become the best basketball player in the world. “Your opponents are stronger than you. And it is not in one special person. With blood, sweat, and the occasional tear.”, “Quit making excuses, putting it off, complaining about it, dreaming about it, whining about it, crying about it, believing you can’t, worrying if you can, waiting until you are older, skinnier, richer, braver, or all around better. So sit up, put your feet on the floor and don’t look back because we’ve got work to do.”, 25. Impossible is potential. “Greatness needs a lot of things but it doesn’t need an audience.”, 26. Feel them breathing down your neck. Find your greatness.”, 63. “The trouble in America is not that we are making too many mistakes, but that we are making too few.”, 67. Find your greatness.” 62. “If you have only one hand, don’t just watch football. But rocks under pressure make diamonds. Throughout the 1990s, Nike's sports clothing was advertised by the famous basketball player Michael Jordan. Nike's new campaign celebrating the 30th anniversary of "Just Do It," which features former NFL player Colin Kaepernick, has been at the center of controversy this week. We would love to hear all about it. Be the fastest ever.”, 32. “Some people are told they were born with greatness. “Greatness is not some rare DNA strand. So just make sure this is something you want. “If we think greatness is supposed to look a certain way, act a certain way, and play in a certain way, we certainly need to rethink some things.”, 42. A Nike ad for print was different than one for TV. The poster was an instant hit with consumers and has became legendary in the design industry for pretty much launching the advertising ethos of Nike itself. Founded in 1964, the company has grown to become the most valuable brand among sports businesses, valued at $29.6 billion as of 2017. She is ever searching for the weak place of your armor, that one thing you forgot to prepare for.”, 20. Impossible is not a declaration. Are you in search of some epic motivation to help you just do it, too? Short and sweet, this slogan for Nike has been extremely successful. Allow these awesome Nike quotes to get you going today. “Just Do It” Inspired By A Serial Killer’s Last Words. Just do it.” –Nike, “Play by the rules, but be ferocious.” –Phil Knight. Loreal “Because you’re worth it.” The loreal slogan “Because you’re worth it” was introduced in 1973 … Love yourself. “Do not ask if your dreams are crazy. Besides making us want to buy their gear, Nike ads are very inspirational. “If no one thinks you can then you have to.”, 74. Even if it means sacrificing everything.”, 5. Although Subway is still considered a fast food brand, it’s definitely healthier … I reach the woods, smell the river and I just feel myself come to life again. Subway – Eat Fresh. “Nothing is over until you stop trying.”, 51. Also read these inspirational soccer quotes from world cup players. Impossible is not a fact. The truth is, greatness is for all of us.”, 34. Greatness is no more unique to us than breathing. Whatever you do… make it count!”, “Good News: It’s a leap year. Ten thousand streams fan out like a river delta before you, each one promising the path of least resistance. “It’s alright to be Goliath, but always act like David.”, 61. Since its introduction in 1988, the sports brand has produced dozens of classic advertisements. It is one of the most memorable and familiar slogans in the domain of advertising. Launched in 1988, the ad helped Nike bounce back from a mid-decade slump. A legion of voices are shadowing their unanimous permission for you to hit the snooze button and go back to dreamland. 8. Which of the quotes was your favorite? Thing is, you’re headed upstream.”, 27. Impossible is potential. 21 years. Because destiny waits for no man.”, 9. You’re on your way now. Coined in 1998, it's still in use today. So decide now. In 2003, Nike paid US$309 million to acquire sneaker company Converse. "Just Do It" (1988) Nike's first ever "Just Do It" ad debuted on July 1, 1988 (a red letter year for … “The only one who can tell you “You can’t” is you. Now, whenever you think of Nike swoosh logo, … Required fields are marked *. Nike focused its attention on TV commercials over the years but the Nike marketing campaign still didn’t leave the print magazine ads out in the cold. The campaign is still running to this day making it a 27-year marketing strategy that has helped Nike bring its sales up to $30.32 Billion (Forbes, 2015). But don’t lose heart. “I may be over the top on this, but I just don’t want to like my competitors. These epic Nike quotes will awake the inner champion inside of you. Working through the pain. While they’re not easily defeated, they’re far from invincible.”, 24. “If greatness doesn’t come knocking at your door, maybe you should go knock on its door.”, 41. When you’ve believed in every single man around you and dug deep into the reserves of your soul, you can look each other in the eye and know your crown may have been taken away but not without a fight.”, “We’re out there. Stay that way. The silence on the bus. Doing it for all the players who wore the uniform before you. Some are better than others, but no matter what, they are the slogans that people know. That for you, the laws of physic are only merely a suggestion.”, 3. Move with us or against us. Eat right. Nike: “Just do it” Legend has it this pithy motto was inspired by a death-row inmate’s final words. Even today, Nike continues to expand on the Nike+ technology, releasing phone apps, watches, and even a dedicated training app! Your fears, your doubts, and insecurities all lined up like a firing squad ready to shoot you out of the sky. "Yesterday you said tomorrow", "there is no finish line" and "my sport is your sport's punishment" are Nike slogans used by the company throughout the years. It thrives on obsession, passion, and going beyond what you thought was possible. Dark or rain. “It is easy to think greatness is only something you see on T.V. “With each step comes the decision to take another. Master quote curator and editor on a mission to inspire. 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At the highest level.”, 6. 2-a-days in 103 degree heat. Try losing.” –Nike, “Obsessed is a word the lazy use to describe dedicated.” –Nike, “My sport is your sport’s punishment.” –Nike, “Running is not about being better than someone else. And you don’t have to listen.” –Nike, “The road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.” –Nike, “Every professional was once an amateur.” –Nike, “The ones who say ‘you can’t’ are too afraid you will.” –Nike, “Victory is paid for in sweat, courage, and preparation.” –Nike, “Think training’s hard? “Quit making excuses, putting it off, complaining about it, dreaming about it, whining about it, crying about it, believing you can’t, worrying if you can, waiting until you are older, skinnier, richer, braver, or all around better. The Indiana Pacers made this their slogan during the 2012-13 season, when they lost to the Miami Heat in a terrific seven-game Eastern Conference Finals battle. J wearing yours.”, 35. Portray positive. Whether you view it as an inspirational rallying cry or a bullying command, the slogan ‘Just Do It’ is hard to avoid in modern life. She can turn out of time with the smallest mistake. Dan Wieden – Wieden + Kennedy. Find your greatness.”, “You can feel sore tomorrow or you can feel sorry tomorrow. These ads depicted various kinds of shoes, whether they are running … “Impossible is just a big word thrown around by small men who find it easier to the world they’ve been given than to explore the power they have to change it. “All your life you are told the things you cannot do. It’s about raising them for every one of us.”, 48. Self-discipline. (Statista) 2. Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Inspiration. But the pursuit of greatness is kind of big enough.”, 15. The one that says you’re ready, you’re prepared, it’s all up to you now.”, 2. But most of the time it’s just something you try.”, 31. It’s an opinion. Hopefully, these quotes have given you the motivation to fight for your dreams and become the greatest in whatever you’re pursuing. slogan. Here are some of its top ad campaigns over the years: just do it. Exercise. State. Manhood. The phrase suited Indiana because it was almost a direct shot at the LeBron James-era Heat, who were kn… Agency: McCann Erickson. Nike continues to grow because of its older demographics promoting their products by word of mouth. That’s you. “There is always an underlying spirit of invention at Nike – we love to create something that has never before existed. For decades, Nike has gifted us with some of the most motivational sports commercials of all time. When people comment I tell them it was the Nike slogan for Joan Benoit Samuelson when she won Boston. With blood, sweat, and the occasional tear.”, 68. Nike's release of its new slogan falls on the 30th anniversary of "Just Do It." Copyright © 2011-2021. And not just new for the sake of new – it has to be better.” – Mark Parker. Focus on fitness. Greatness is not in one special place, and it’s not in one special person. We’re not the many. Together we will make it count.”, “The first hit of the game. What do you think?”, 19. Eat right. “If it doesn’t challenge you, it doesn’t change you. What’s interesting is that they’ve tried a different approach in their product ads in magazines. Run over them.”, 64. The marketing slogans featured here are extremely popular and can be recalled by customers with little thought. Sweat, on the other hand, is for those who know it’s a choice. In that respect, here are some inspirational Nike quotes from their ads and commercials that will encourage you to actively fight for your dreams regardless of circumstance. On the track, on the field, in the gym. Their tagline ‘Just Do It’ has garnered praise and appreciation from all over the world. “I may be over the top on this, but I just don’t want to like my competitors. “Lose 120 pounds and become an iron man… after beating a brain tumor.”, 43. However, the brand’s popularity reached epic proportions from 1988 onwards, after Nike introduced their famous slogan “Just Do It.”. His customized Nike brand called "Air Jordan" inspired numerous youngsters, and does so till date. Nike's shoes are more than just shoes; they are a cultural icon. move L’oreal – Because you’re worth it was pivotal in gender equality. Make it burn.”, “Taking it easy won’t take you anywhere.”, “Sport is not a logical proposition. They are a mega brand who represent the best athletes in the world. Finish unforgettable.”, 52. And that’s exactly why we take you further. “Someone who is busier than you is running right now.”, 80. From kicking so much ass.”, “Running never takes more than it gives back. “As long as the devil is hiding the details, the question remains: is that all you got?”, 29. Fighting us makes you fiercer. Run over them.” 64. “Is greatness worth fighting for? “Yesterday you said tomorrow. Leaving it all on the field. Do both.”, 37. “Strike fear or get struck.” 63. I’m an athlete.”, 49. While many choose this brand for normal use, others select it as a fashion statement to be kept in pristine condition and promptly replaced or upgraded over time. That is, the “Just Do It” campaign increased Nike shares by 26% in just ten years. If make a purchase through these links, we receive a commission at no extra cost to you. “You can feel sore tomorrow or you can feel sorry tomorrow. We watch them and we feel something inside, and often it drives us to find our own success, whether it’s on the field, a court, a track or the course. Tiger Woods was introduced as a newbie golf pro in 1996 in an in-your-face advertisement. “Taking it easy won’t take you anywhere.”. Why Is It So Hard To Take Your Own Advice? Impossible is not a declaration. But the few close enough to get under your skin. “Remember what we’re fighting for and never forget that momentum is a cool mistress. It’s a dare. Even if that direction is upside down.”. Because what the non-believers fail to understand is that calling a dream crazy is not an insult. Flyknit. All your life they will say you’re not good enough or strong enough or talented enough; they will say you’re the wrong height or the wrong weight or the wrong type to play this or be this or achieve this. December 31, 2017 Ryan Food & Drink Comments Off on McDonald’s Slogans Over Time. The intent was to reach a diverse American audience, from the fashionable youth to major athletes. Customers flock to stores in droves to purchase Nike products. Drown out the voice of uncertainty with the sound of your own heartbeat, burn away your self-doubt with the fire that’s beneath you.”, 28. Nike’s creative marketing efforts have ensured the brand continues to dominate in the athletic gear market. Their tagline ‘ just do it. mega brand who represent the best basketball player Michael.... Is always an underlying spirit of invention at Nike – we love to create something that has never before.! Has acquired and sold several apparel and a major manufacturer of sports equipment slower when... “ when you ’ re a girl from Compton, don ’ t is. About being better than you is running right now. ”, “ Willpower knows no obstacles quotes awake! The 40th anniversary of their `` just do it. ”, 51 give our! 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